Rational actions for Starlink will be highly disruptive for terrestrial broadband operators

17 June 2026 | Research and Insights

Tom Rebbeck

Article | PDF | Fixed Services| Satellite Broadband


"Starlink’s actions will be commercially rational for its business but they could prove highly disruptive for terrestrial operators."

Image of satellites and space

Terrestrial operators should pay close attention to SpaceX’s IPO S-1 filing: it contains clear warning signals. Connectivity has been the primary driver of SpaceX’s revenue growth since 2023, and maintaining strong momentum in this segment will be critical in the period following the IPO. The additional capital raised will further accelerate customer acquisition efforts.

This article explores the threat posed by Starlink and suggests some strategic responses. 

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