Beyond discounting: fixed–mobile bundles with added value
In this podcast, Tom Rebbeck, Partner and head of Analysys Mason's Consumer Services practice, is joined by Stefano Porto Bonacci, Senior Analyst and expert in fixed–mobile convergence (FMC) to talk about FMC strategies and what operators can do to keep their propositions attractive for customers.
The associated article can be found here.
Related items
Tracker
Fixed–mobile customer benefits tracker 3Q 2025
Podcast
Connectivity and operator growth strategies: lessons from NTT, KT and global trends
Article
Operators are relying on connectivity for steady revenue growth, but this may not be enough in the long term