Mobile advertising and adtech in an AI-first world

How is AI reshaping the mobile advertising ecosystem and what does it mean for independent ad-tech players?

In this episode, Analysys Mason’s Ujjwal Chaudhry and Vanshika Ranjan are joined by Greg MacDonald, founder of Chelsea Strategies, to explore how in-app advertising works, the role of software development kits (SDKs) and real-time auctions, and why trust, distribution and publisher partnerships remain critical sources of competitive advantage.

They discuss the growth of the open internet advertising ecosystem, the rise of consumer AI applications, emerging advertising formats and monetisation models, and how AI is changing everything from ad creation to bidding and audience targeting.