US mobile operators are beginning to generate ARPU growth from customers on unlimited data plans

22 January 2024 | Research

Tom Rebbeck | Stephen Day

Podcast | European Country Reports| Mobile Services| European Telecoms Market Matrix| Global Telecoms Data and Financial KPIs| European Core Forecasts| Americas


Verizon and T-Mobile have recently launched new pricing strategies for their unlimited data plans, with early indications of success in generating ARPU growth. Tom Rebbeck, expert in consumer services, and Stephen Day, expert in regional markets, discuss the details of these new plans and explain how operators around the world can learn from them.

Learn more in the associated article.

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