Mobile voice and messaging: worldwide trends and forecasts 2023–2028

13 March 2024 | Research

Ben Taylor

Forecast report | PPTX and PDF (26 slides) | Future Comms

"Third-party apps will continue to dominate the mobile messaging market until 2028."


This report gives a view of the mobile communication services market and provides forecasts for the voice and messaging services provided by mobile network operators and third-party apps (for example, WhatsApp).

This report provides:

  • forecasts for the number of users and traffic for operator voice and messaging services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS
  • quantification of the level of substitution from traditional operator services to third-party alternatives
  • user and traffic forecasts for communication services, including third-party voice and messaging




Key metrics

  • Central and Eastern Europe (CEE)
  • Developed Asia–Pacific (DVAP)
  • Emerging Asia–Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)


  • Third-party apps
    • Voice and messaging traffic and number of users
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS traffic and number of users
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type (VoLTE, Wi-Fi calling, IP messaging)
    • Outgoing traffic by service type (VoLTE, Wi-Fi calling, IP messaging)
    • Retail revenue
    • Average spend per user (ASPU)

Click below to take you to the latest dataset if you are logged in and it is part of your subscription. The DataHub interface will only show you the data to which you are subscribed.

Launch DataHub


Log in

Log in to check if this content is included in your content subscription.