Pay TV and streaming video in Greece: trends and forecasts 2023–2028

13 March 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment

"The number of operator IP-based RGUs will double over the forecast period while the number of satellite customers will halve."


The Greek pay-TV market, which is controlled by three major telecoms operators, is undergoing a significant shift from satellite to IP-based services. This transition is, in part, driven by the desire of these operators to expand their fibre footprints using TV as part of a bundle to encourage fibre take-up. 

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Greece. It includes data on key metrics, describes key market developments and analyses operators’ strategies. 


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled

  • Greece

Companies discussed in this report

  • Amazon
  • Cosmote
  • Disney+
  • Netflix
  • Nova (United Group)
  • Vodafone


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • Retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • Ad tier or full-price tier

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