Pay TV and streaming video in Norway: trends and forecasts 2023–2028

08 March 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment

"We expect that the number of streaming video RGUs will grow from 4.3 million in 2022 to 6.9 million in 2028, despite high levels of account sharing."


The Norwegian pay-TV market is, and will remain, quite stable in terms of the number of revenue generating units (RGUs). Streaming video providers are battling high levels of account sharing, but the number of paying RGUs is also very high and will grow throughout the forecast period.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Norway. It includes data on key metrics, describes key market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled

  • Norway

Companies discussed in this report

  • Allente
  • Altibox
  • Amazon
  • Disney+
  • Telenor
  • Telia
  • TV2


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • Retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • Ad tier or full-price tier

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