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OTT video worldwide: trends and forecasts 2020–2025

12 May 2021 | Research

Martin Scott Alex Boisot Jakub Konieczny Rémy Giraud

Forecast report | PPTX and PDF (35 slides); Excel | Video, Gaming and Entertainment

"OTT video will generate more retail revenue worldwide than traditional pay-TV services by 2024."


OTT video generated USD97.0 billion of retail revenue in 2020. The COVID-19 pandemic boosted the number of users of OTT video services and their average spend in 2020, and we expect that this trend will continue. This report presents worldwide forecasts for OTT video for 2020 to 2025.

This report provides:

  • forecasts for the number of premium OTT video users, their spend (retail revenue) and the average revenue per user (ASPU)
  • forecasts split by category of OTT video service (linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD)
  • forecasts for all eight world regions and worldwide
  • an overview of the trends and drivers in the OTT video market.

Key metrics

  • Users/subscribers
  • Population penetration
  • Spend (retail revenue)
  • ASPU

All of the above split by the following categories of OTT video service:

  • linear – channels (paid-for and free)
  • linear – events
  • TVoD – rental
  • TVoD – ownership
  • SVoD (paid-for and free)
  • operator OTT

Also split by device type:

  • smartphone
  • tablet
  • PC
  • TV set (including set-top boxes, smart TVs, consoles and other streamers)

Geographical coverage

  • Western Europe
  • Central and Eastern Europe
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Emerging Asia–Pacific
  • Developed Asia–Pacific
  • North America
  • Latin America
  • Worldwide

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