Pay TV and streaming video in Austria: trends and forecasts 2023–2028

10 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment


"The total number of pay-TV RGUs will fall by 10% between 2022 and 2028 to 2.4 million connections while the number of streaming video RGUs will increase from 2.8 million to 5.0 million over the same period."

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The Austrian pay-TV market consists of a number of small cable-TV players alongside the incumbent A1 and several European multinationals. The number of streaming video revenue generating units (RGUs) will almost double between 2022 and 2028 while the number of pay-TV RGUs will decline.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Austria. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled

  • Austria

Companies discussed in this report

  • A1
  • CANAL+
  • Drei
  • Liwest
  • Magenta (Deutsche Telekom)
  • Sky

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party streaming

Streaming video is split as follows:

  • RGUs and households
  • Retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • Ad-tier or full-price tier

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