Pay TV and streaming video in Belgium: trends and forecasts

22 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Video, Gaming and Entertainment

"We expect the number of RGUs over operator IP-based services to increase by 6% during the forecast period, while the number of cable RGUs will fall by 35%."

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This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Belgium. It includes data on key metrics, describes market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled:

  • Belgium

Companies discussed in this report

  • Telenet
  • Proximus (Belgacom)
  • Orange/VOO
  • Netflix


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Martin Scott

Research Director