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Pay TV and OTT video in developed Asia–Pacific: trends and forecasts 2020–2025

01 March 2021 | Research

Martin Scott Rémy Giraud Qingyi Liang

Forecast report | PPTX and PDF (17 slides); Excel | Video, Gaming and Entertainment

"Total revenue from pay-TV and OTT video services in developed Asia–Pacific will grow by USD6.6 billion (35%) between 2020 and 2025."


Total retail revenue from pay-TV and OTT video services in developed Asia–Pacific (DVAP) will grow by 35% between 2020 and 2025; all this growth will come from OTT services. This forecast report analyses the relative strength of IPTV, cable, satellite and OTT video as they compete for a share of consumer spending in the region.

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts and in-depth coverage for four individual countries and developed Asia–Pacific as a whole.

Geographical coverage and key metrics

Geographical coverage


Key performance indicators

Regions modelled:

  • Developed Asia–Pacific


Countries modelled individually

  • Australia
  • Japan
  • New Zealand
  • South Korea


  • pay-TV households and connections
  • OTT video users
  • retail revenue (spend)
  • ASPU


Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT


OTT video is split as follows:

  • linear – channels (paid-for and free)
  • linear – events
  • TVoD (rental and ownership)
  • SVoD (paid-for and free)

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