Pay TV and OTT video in developed Asia–Pacific: trends and forecasts 2020–2025
01 March 2021 | Research
Forecast report | PPTX and PDF (17 slides); Excel | Video, Gaming and Entertainment
"Total revenue from pay-TV and OTT video services in developed Asia–Pacific will grow by USD6.6 billion (35%) between 2020 and 2025."
Total retail revenue from pay-TV and OTT video services in developed Asia–Pacific (DVAP) will grow by 35% between 2020 and 2025; all this growth will come from OTT services. This forecast report analyses the relative strength of IPTV, cable, satellite and OTT video as they compete for a share of consumer spending in the region.
This report provides:
- forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
- forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
- forecasts and in-depth coverage for four individual countries and developed Asia–Pacific as a whole.
Geographical coverage and key metrics
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Geographical coverage |
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Key performance indicators |
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Regions modelled:
Countries modelled individually
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Pay TV is split by the following access technologies:
OTT video is split as follows:
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Authors
Martin Scott
Research Director
Qingyi Liang
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