Pay TV and streaming video in Finland: trends and forecasts 2023–2028

24 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Video, Gaming and Entertainment

"Streaming spend will grow by 88% between 2022 and 2028, primarily as a result of price increases."


Operators’ pay-TV revenue will remain stable in the highly penetrated Finnish market, but streaming video spend and, to a lesser extent, the number of revenue generating units (RGUs), will grow considerably to 2028.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Finland. It includes data on key metrics, describes key market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled:

  • Finland

Companies discussed in this report

  • DNA
  • Elisa
  • Finnet
  • Telia


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Martin Scott

Research Director