Pay TV and streaming video in Finland: trends and forecasts 2023–2028

24 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Video, Gaming and Entertainment


"Streaming spend will grow by 88% between 2022 and 2028, primarily as a result of price increases."

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Operators’ pay-TV revenue will remain stable in the highly penetrated Finnish market, but streaming video spend and, to a lesser extent, the number of revenue generating units (RGUs), will grow considerably to 2028.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Finland. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Finland

Companies discussed in this report

  • DNA
  • Elisa
  • Finnet
  • Telia

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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