Pay TV and streaming video in Ireland: trends and forecasts 2023–2028

07 March 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment

"Sky’s satellite service will continue to account for the majority of revenue and subscriptions, but operator IP services will take a growing share of the market."


The number of subscribers in the Irish pay-TV market, led by Sky, will remain stable between 2022 and 2028, but the retail spend will decline. However, the number of streaming video subscriptions will grow rapidly and the associated spend will double between 2022 and 2028.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Ireland. It includes data on key metrics, describes key market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled:

  • Ireland

Companies discussed in this report

  • Amazon
  • Discovery+
  • eir
  • Netflix
  • Sky
  • Virgin Media
  • Vodafone


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows

  • RGU and households
  • Retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • Ad tier or full-price tier

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