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Pay TV and OTT video in the Middle East and North Africa: trends and forecasts 2020–2025

23 March 2021 | Research

Martin Scott Alex Boisot Olamide Makinde

Forecast report | PPTX and PDF (19 slides); Excel | Video, Gaming and Entertainment

"ASPU for traditional pay-TV services will decline rapidly: falling from USD21.7 per month in 2020 to USD16.5 in 2025, but this will be offset by a significant increase in the number of traditional pay-TV subscribers."


The pay-TV and OTT video services market in the Middle East and North Africa (MENA) will generate USD4.3 billion in retail revenue by 2025 up from USD3.7 billion in 2020. This forecast report analyses the relative strength of IPTV, cable, satellite and OTT video services as they compete for a share of consumer spending in the region.

This report provides:

  • forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite (DTH) and operator OTT; operator OTT and third-party OTT are split by category of OTT video service: linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for five individual countries and MENA as a whole.

Geographical coverage and key metrics

Geographical coverage


Key metrics

Regions modelled:

  • Middle East and North Africa (MENA)


Countries modelled individually

  • Egypt (NEW)
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE


  • Pay-TV households and connections
  • OTT video users
  • Retail revenue (spend)
  • ASPU


Pay TV is split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT
  • third-party (non-operator) OTT


OTT video is split as follows:

  • linear – channels (paid-for and free)
  • linear – events
  • TVoD (rental and ownership)
  • SVoD (paid-for and free)

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