Pay TV and streaming video in Spain: trends and forecasts 2023–2028

21 February 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (5 slides) | Video, Gaming and Entertainment

"Cable TV and satellite will have little to no presence in Spain by the end of the forecast period, with all major operators moving to IP-based delivery."


Spain’s pay-TV market is transitioning towards an all-IP future, with major operators phasing out cable and satellite broadcasts. Accordingly, the penetration of streaming video services will grow, but service stacking will stall due to market saturation.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Spain. It includes data on key metrics, describes key market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled:

  • Spain

Companies discussed in this report

  • Telefónica (Movistar)
  • Vodafone
  • Orange
  • Netflix
  • Amazon Prime Video


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows

  • RGU and households
  • Retail revenue
    • Operator direct-to-consumer (D2C)
    • Third-party via operator sales channels
    • Third-party D2C
  • Ad-tier versus full-price tier

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