Pay TV and streaming video in Sweden: trends and forecasts 2023–2028

03 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (4 slides); Excel | Video, Gaming and Entertainment


"Operators in Sweden will maintain their strong presence in the pay-TV and streaming video space and will account for almost half of all revenue generating units (RGUs) and most spend between now and 2028."

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IP-based services will account for all future growth in the pay-TV market but both the pay-TV and streaming video markets are saturated. Future growth in the number of streaming video RGUs will come from ad-supported services.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Sweden. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled

  • Sweden

Companies discussed in this report

  • Allente
  • Discovery+
  • Disney+
  • MAX
  • SkyShowtime
  • Tele2
  • Telenor
  • Telia (TV4)

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • Retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • Ad tier or full-price tier

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