Pay TV and streaming video in Switzerland: trends and forecasts 2023–2028

24 April 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (3 slides); Excel | Video, Gaming and Entertainment

"We expect IP-based services to gain customers during the forecast period; the number of revenue generating units for operator IP-based services will grow from 2.3 million in 2022 to 2.7 million in 2028."


Switzerland is an affluent country, and most households can afford pay-TV services. The total number of revenue generating units (RGUs) will decline slightly over the forecast period to 4.0 million by 2028, though this is still higher than the total number of households.

This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Switzerland. It includes data on key metrics, describes key market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled:

  • Switzerland

Companies discussed in this report

  • Amazon
  • Apple
  • Disney+
  • Netflix
  • Quickline
  • Salt
  • Swisscom
  • UPC


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows:

  • RGU and households
  • retail revenue
    • operator direct-to-consumer (D2C)
    • third-party via operator sales channels
    • third-party D2C
  • ad tier or full-price tier

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Martin Scott

Research Director