Pay TV and OTT video in Western Europe: trends and forecasts 2021–2026
29 October 2021 | Research
Forecast report | PPTX and PDF (18 slides) | Video, Gaming and Entertainment
"Consumer spending on third-party OTT video will grow from EUR20.4 billion in 2021 to EUR33.6 billion in 2026; this will be the key driver of the overall increase in spending on TV and video services."
This report examines the drivers and shifts in consumer spending on traditional pay-TV and OTT video services in Western Europe to 2026. It includes forecasts for 16 countries at a granular level.
This report provides:
- forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
- forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
- forecasts for 16 individual countries and Western Europe as a whole, with additional in-depth coverage for 5 countries.
Geographical coverage and key metrics
|
Geographical coverage |
|
Key metrics |
|
Region modelled:
Countries modelled individually (additional in-depth coverage is provided for those in bold):
|
|
Pay TV is split by the following access technologies:
OTT video is split as follows:
|
Click below to take you to the latest dataset if you are logged in and it is part of your subscription. The DataHub interface will only show you the data to which you are subscribed.