Log in

Pay-TV services worldwide: trends and forecasts 2020–2025

13 May 2021 | Research

Martin Scott Rémy Giraud Alex Boisot Jakub Konieczny

Forecast report | PPTX and PDF (29 slides); Excel | Video, Gaming and Entertainment

"Traditional pay-TV ASPU fell by 3.5% year-on-year in 2020; operators’ responses to this decline must be to increase the flexibility of their propositions and to establish a way of working with OTT partners to aggregate their services."


The COVID-19 pandemic has changed the trajectory for pay-TV. Growth in operator OTT revenue will not offset the losses in traditional pay-TV services revenue caused by ASPU erosion. This report provides a forecast for pay-TV and operator OTT video services for 2020 to 2025.

This report provides:

  • forecasts for the number of pay-TV households and services, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT
  • forecasts for eight regions worldwide.


Regions modelled

Key metrics

  • Western Europe
  • Central and Eastern Europe
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Emerging Asia–Pacific
  • Developed Asia–Pacific
  • North America
  • Latin America
  • Pay-TV households and connections
  • Retail revenue (spend)
  • ASPU

All of the above split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT

Click below to take you to the latest dataset if you are logged in and it is part of your subscription. The DataHub interface will only show you the data to which you are subscribed.

Launch DataHub


Log in

Log in to check if this content is included in your content subscription.