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Pay-TV services worldwide: trends and forecasts 2020–2025

13 May 2021 | Research

Martin Scott Rémy Giraud Alex Boisot Jakub Konieczny

Forecast report | PPTX and PDF (29 slides); Excel | Video, Gaming and Entertainment


"Traditional pay-TV ASPU fell by 3.5% year-on-year in 2020; operators’ responses to this decline must be to increase the flexibility of their propositions and to establish a way of working with OTT partners to aggregate their services."

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The COVID-19 pandemic has changed the trajectory for pay-TV. Growth in operator OTT revenue will not offset the losses in traditional pay-TV services revenue caused by ASPU erosion. This report provides a forecast for pay-TV and operator OTT video services for 2020 to 2025.

This report provides:

  • forecasts for the number of pay-TV households and services, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT
  • forecasts for eight regions worldwide.

Coverage

Regions modelled

Key metrics

  • Western Europe
  • Central and Eastern Europe
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Emerging Asia–Pacific
  • Developed Asia–Pacific
  • North America
  • Latin America
  • Pay-TV households and connections
  • Retail revenue (spend)
  • ASPU

All of the above split by the following access technologies:

  • cable (analogue and digital, CATV)
  • IPTV
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator OTT

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