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Pay-TV services worldwide: trends and forecasts 2019–2024

25 June 2020 | Research

Martin Scott Rémy Giraud Alex Boisot Jakub Konieczny

Forecast report | PPTX and PDF (29 slides); Excel | Video Strategies


"We anticipate that IPTV will surpass cable in terms of the total number of connections worldwide by 2021, and that it will become the most-popular access technology."

IP enablement will drive growth in the number of pay-TV connections worldwide; IPTV and operator OTT video will account for 48% of all pay-TV connections by 2024. This report provides an outlook for pay-TV and operator OTT video services over the next 5 years.

This report provides:

  • worldwide forecasts for the number of pay-TV households and services, their retail revenue (spend) and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT
  • forecasts for eight regions worldwide.

Geographical coverage

Regions modelled

  • Western Europe
  • Central and Eastern Europe
  • Middle East and North Africa
  • Sub-Saharan Africa
  • Emerging Asia–Pacific
  • Developed Asia–Pacific
  • North America
  • Latin America

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