Pay TV and streaming video in Turkey: trends and forecasts 2023–2028

27 February 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (5 slides); Excel | Video, Gaming and Entertainment


"Operators and pay-TV providers will gain subscribers in Turkey despite streaming video providers gaining 14 million RGUs between 2022 and 2028."

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This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Turkey. It includes data on key metrics, describes key market developments and analyses operators’ strategies.

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Geographical coverage and key metrics

Geographical coverage

 

Key metrics

Country modelled:

  • Turkey

Companies discussed in this report

  • Digiturk (beIN media)
  • Turkcell
  • Turk Telekom
  • Turksat
  • D-Smart
  • Vodafone
  • Netflix
  • Walt Disney Company
  • Amazon
  • Google (YouTube)
  • BluTV
  • Exxen
  • Gain

 

  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows

  • RGU and households
  • Retail revenue
    • Operator direct-to-consumer (D2C)
    • Third-party via operator sales channels
    • Third-party D2C
  • Ad-tier versus full-price tier

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Author

Martin Scott

Research Director