Pay TV and streaming video in Turkey: trends and forecasts 2023–2028

27 February 2024 | Research

Martin Scott

Forecast report | PPTX and PDF (5 slides); Excel | Video, Gaming and Entertainment

"Operators and pay-TV providers will gain subscribers in Turkey despite streaming video providers gaining 14 million RGUs between 2022 and 2028."


This report provides detailed 5-year forecasts for the adoption of pay-TV and streaming video services in Turkey. It includes data on key metrics, describes key market developments and analyses operators’ strategies.


Geographical coverage and key metrics

Geographical coverage


Key metrics

Country modelled:

  • Turkey

Companies discussed in this report

  • Digiturk (beIN media)
  • Turkcell
  • Turk Telekom
  • Turksat
  • D-Smart
  • Vodafone
  • Netflix
  • Walt Disney Company
  • Amazon
  • Google (YouTube)
  • BluTV
  • Exxen
  • Gain


  • Revenue generating units (RGUs)
  • Retail revenue (spend)
  • Average retail revenue per RGU (ARPU)

Pay TV is split by the following access technologies:

  • cable (CATV)
  • pay digital terrestrial TV (DTT)
  • satellite (DTH)
  • operator streaming video
  • third-party 

Streaming video is split as follows

  • RGU and households
  • Retail revenue
    • Operator direct-to-consumer (D2C)
    • Third-party via operator sales channels
    • Third-party D2C
  • Ad-tier versus full-price tier

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