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Connected Consumer Survey 2020: TV and video services in emerging Asia–Pacific

20 January 2021 | Research

Martin Scott Inigo Barker

Survey report | PPTX and PDF (8 slides); Excel | Video, Gaming and Entertainment

"Mobile customers with bundled mobile video services returned an NPS that was 23–25 points higher than that of customers without such bundled services."


This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in Indonesia, Malaysia, the Philippines and Thailand. The viewership of video content is changing rapidly in these countries, and the interaction between pay-TV and OTT services is complex.

This report provides:

  • insight into the current use of pay-TV and OTT video services in Indonesia, Malaysia, the Philippines and Thailand
  • discussion of the impact of the COVID-19 pandemic on viewing behaviour and what this might mean for pay-TV services in the region
  • analysis of the feature sets that will need to be adapted in order to defend against future churn
  • information about which content genres consumers consider to be important and how this varies between customers of different services and countries.

Survey data coverage

The survey was conducted in association with Dynata in August and September 2020. The survey groups were chosen to be representative of the internet-using population in these countries. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

Geographical coverage

  • Indonesia
  • Malaysia
  • Philippines
  • Thailand


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connected consumer services

Connected Consumer Survey

Analysys Mason's Connected Consumer Survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans.

Read more