Fibre in emerging Asia–Pacific: consumer survey

29 March 2022 | Research

Survey report | PPTX and PDF (8 slides); Excel | Fixed Broadband Services

"Fixed broadband Net Promoter Score has increased significantly in each of the four countries covered in emerging Asia–Pacific."


This report uses the results of Analysys Mason’s consumer survey to assess the behaviour, preferences and plans of fixed broadband users in emerging Asia–Pacific (EMAP).

Topics analysed

  • Increasing broadband take-up and speeds and how they are affecting the customer experience
  • How fast fixed broadband speeds are affecting consumers' intention to churn from their fixed broadband providers
  • Fixed broadband bundling trends and the opportunities for operators in this space
  • How fixed–mobile convergence is affecting operators' consumer bases

Survey data coverage

The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the broader online consumer population in EMAP. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

  • Indonesia
  • Malaysia
  • Philippines
  • Thailand


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Consumer survey

Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans

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