The transaction to split Comcast in two raises intriguing questions about the future of Sky

24 August 2026 | Research

Tom Rebbeck

Article | PDF | Fixed Services| Global Pay-TV and Video Metrics and Forecasts


"The deal should not be seen as the end of combined content and connectivity businesses; Sky may actually point to a different model for premium players."

In June 2026, Comcast announced its intention to separate into two independent, publicly traded companies: Comcast (the US cable business) and NBCUniversal (the content business, including Sky). 

The deal contains a notable paradox. Comcast is effectively being reshaped into a pure-play connectivity provider, which suggests that ownership of content is not essential to its strategy. At the same time, the combination of content and connectivity is central to Sky’s plan. The main lesson is that, for the right telecoms operator, content can still be a core part of the strategy.

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Author

Tom Rebbeck

Partner, expert in telecoms