Fibre in Europe and the USA: consumer survey
This report uses the results of Analysys Mason’s consumer survey to assess the behaviour, preferences and plans of fixed broadband users in Europe and the USA.
Topics analysed
- Increasing broadband take-up and speeds and how they are affecting customer experience
- How fast fixed broadband speeds are affecting consumers' intention to churn from their fixed broadband providers
- Fixed broadband bundling trends and opportunities for operators in this space
- Pricing strategies in the context of fibre availability and competition
Survey data coverage
The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the broader online consumer population in Europe and the USA. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.
Geographical coverage
- France
- Germany
- Ireland
- Italy
- Poland
- Spain
- Sweden
- Turkey
- UK
- USA
USD4999
Log in to check if this content is included in your content subscription.

Consumer survey
Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans
Related items
Tracker
Fixed broadband operator customer satisfaction metrics 3Q 2025
Forecast report
Fixed services worldwide: trends and forecasts 2024–2029
Case studies report
Telecoms operator growth strategies: case studies and analysis (volume VII)