Fixed–mobile customer benefits: trends and analysis 3Q 2026
02 October 2026 | Research
Tracker report | PPTX and PDF | Fixed–Mobile Convergence
"A small group of telecoms operators is exploring alternative approaches to traditional discounts to promote fixed–mobile bundles."
Telecoms operators continue to rely heavily on discounts to promote fixed–mobile convergence (FMC) bundles, making differentiation increasingly difficult. This report analyses 99 FMC bundles offered by 86 operators worldwide and explores how these operators are evolving their FMC strategies beyond discounts. It highlights emerging approaches that combine traditional discounts with more-tailored benefits, including targeted eligibility criteria, personalisation and exclusive services.
This report provides:
- an overview of the benefits that operators offer to their fixed–mobile customers, based on tariff data from 86 operators in 17 countries worldwide
- insights into how operators are pairing traditional discounts with exclusive services, personalisation and eligibility criteria to strengthen the value of their bundles
- analysis of discount levels and the criteria that operators use to offer benefits to specific customer segments.
USD1099
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Trackers and datasets
Analysys Mason tracks and analyses changing telecoms metrics.
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