Gaming opportunities for telecoms operators: consumer survey

19 December 2023 | Research

Martin Scott | George Meyerowitz

Survey report | PPTX and PDF (11 slides); Excel | Video, Gaming and Entertainment

"43% of paying gamers subscribed to gaming services in 2023, an increase from 32% in 2020."


Gaming is important for telecoms operators because it has high engagement, drives demand for high-performance connectivity and has high revenue growth potential for operators. This survey report investigates how gaming behaviour is changing around the world and how that might affect telecoms operators' gaming propositions.

Topics analysed

  • How digital gaming is evolving, the demographics of gamers and why this is of interest to operators
  • A discussion of how the gaming market can be segmented by operators
  • How the appetite for subscription gaming is evolving over time
  • Information about how games services relate to telecoms service satisfaction, Net Promoter Score (NPS) and churn

Survey data coverage

The survey was conducted in association with Dynata between July 2023 and August 2023. The survey groups were chosen to be representative of the internet-using population in selected countries around the world. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

  • Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
  • Central and Eastern Europe (CEE): Poland and Turkey
  • North America (NA): Canada and the USA
  • Developed Asia–Pacific (DVAP): Australia and New Zealand
  • Emerging Asia–Pacific (EMAP): Malaysia and the Philippines
  • Sub-Saharan Africa (SSA): South Africa
  • Middle East and North Africa (MENA): Kuwait, Oman, Saudi Arabia and the UAE


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