Handset lifetime and handset spend: consumer survey

This report uses the results of our consumer survey to provide an analysis of handset replacement cycles and spend in Europe, North America, Asia–Pacific and South Africa.

Topics analysed in this report

• The length of time that consumers tend to keep their smartphones
• Changes over time to smartphone replacement cycles
• The ways in which smartphone replacement cycles vary by age group and gender
• The impact of handset spend on smartphone replacement cycles
• The impact of handset technology (5G/pre-5G) on smartphone replacement cycles

Survey data coverage

The survey was conducted in association with Dynata between July and August 2023. The survey groups were chosen to be representative of the internet-using population in the above-mentioned regions. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

• Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
• Central and Eastern Europe (CEE): Poland and Turkey
• North America (NA): Canada and the USA
• Developed Asia–Pacific (DVAP): Australia and New Zealand
• Emerging Asia–Pacific (EMAP): Malaysia 
• Africa: South Africa