Residential demand for the metaverse: consumer survey

The concept of the metaverse is entering mainstream conversation. This survey report focuses on consumers’ understanding of the metaverse. It explores the demographics of consumers that are interested in the metaverse, the level of understanding of these consumers and why they are valuable. It also considers what this might mean for telecoms operators.

Topics analysed in this report

• Consumers' grasp of what the metaverse is
• Interest in the metaverse, by demographic
• Relationship between gaming and the metaverse
• How telecoms operators can prioritise satisfying the needs of metaverse-interested consumers

Survey coverage

The survey was conducted in association with Dynata between August and September 2022. The survey groups were chosen to be representative of the internet-using population in selected countries around the world. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

• Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
• Central and Eastern Europe (CEE): Poland and Turkey
• North America (NA): Canada and the USA
• Developed Asia–Pacific (DVAP): Australia and New Zealand
• Emerging Asia–Pacific (EMAP): Malaysia and the Philippines
• Africa: South Africa