Mobile devices and distribution channels in developed Asia–Pacific: consumer survey

03 May 2022 | Research

Oliver Bruff

Survey report | PPTX and PDF (5 slides); Excel | Smart Devices

"Operators account for most smartphone sales in developed Asia–Pacific, but their market share is decreasing over time."


This report provides an analysis of the trends in device adoption among smartphone users in developed Asia–Pacific (DVAP). It uses consumer survey data to assess the distribution channels, spend and replacement cycles for handsets.

Topics analysed

  • Operators’ performance as smartphone sales channels in DVAP and how it relates to consumers’ choice of tariffs
  • Handset replacement cycles and how they have changed over time
  • The most-prominent handset brands in DVAP and their performance over time
  • Operators’ ability to upgrade smartphone users to 5G handsets

Survey data coverage

The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the mobile-internet-using population in Australia, New Zealand and South Korea. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

  • Australia
  • New Zealand
  • South Korea


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