Mobile-first video strategies for telecoms operators: case studies and analysis

20 August 2019 | Research

Case study | PPTX and PDF (21 slides) | Mobile Services| Video, Gaming and Entertainment


"Price sensitivity is generally very high in emerging markets, and therefore the affordability of data and content, whether they are bundled or not, is very important. "

Video already represents a large share of all mobile traffic and the video propositions of operators in emerging markets often follow a mobile-first approach. Various video strategies are available in term of content, partnerships and business models, and each will affect operators' performance in a different way.

The following operators are featured in case studies.

  • India: Airtel and Jio
  • Indonesia: Telkomsel
  • Malaysia: Celcom and Maxis
  
  • Philippines: Globe and Smart
  • South Africa: Cell C and MTN

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