This report describes the nature of the threat to mobile-centric operators' businesses from fixed–mobile convergence (FMC) bundling – a threat that is real in some markets and latent in others. It indicates how viable it is for mobile-centric operators to tackle the problem and directly address the residential spend that currently goes to integrated operators.

The report answers the following questions.

• How potent a threat is FMC bundling to the mobile-centric operator?
• How much of current fixed data traffic could mobile-centric operators address?
• Is competing for low-yield data wasteful or prudent?
• Is it better to extend the mobile service or to replicate the fixed service in terms of marketing and capex?

Options for mobile-centric operators to address in-home usage

Sample pages

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