Mobile pricing (SIM-only plans): trends and analysis 4Q 2024
07 March 2025 | Research
Patrick Serberis | Stefano Porto Bonacci
Tracker report | PPTX and PDF (7 slides) | Mobile Services
"Mobile operators primarily use speed tiering to differentiate their unlimited data plans."
Analysys Mason’s Mobile pricing tracker (SIM-only plans) provides details of the mobile plans from more than 80 mobile service providers (with 27 sub-brands), including information about connectivity, data features and additional services. This report discusses the main findings from the latest iteration of our tracker.
Information included in this report
- How operators differentiate their unlimited data plans, either from other unlimited data plans or from plans with capped data allowances
- The most frequently offered data features and services in mobile plans
- Strategies used by operators to upsell customers to higher-end plans
- Ways in which operators differentiate their main brand from their sub-brands
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Authors
Patrick Serberis
Research Analyst
Stefano Porto Bonacci
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