Starlink pricing: analysis March 2026

The global satellite broadband market is expanding rapidly, and Starlink continues to lead. This report examines Starlink’s latest developments and assesses the satellite operator’s broader strategic direction at a time when competitive activity across the sector is expected to intensify. 

This report provides:

• analysis of Starlink’s target markets, newly added markets and where is still not commercially available ​
• an exploration of how Starlink is reducing barriers to entry by discounting hardware​
• USD per gigabyte analysis of Starlink plans and associated trends​
• analysis of how and why Starlink aims to push users into premium tiers​
• an assessment of Starlink’s strategy for enterprise segments.

For more information on Starlink’s pricing, see Analysys Mason’s Starlink's broadband access plans and pricing tracker.