Streaming video opportunities in developed Asia–Pacific: consumer survey

07 March 2022 | Research

Martin Scott | Alex Bilyi

Survey report | PPTX and PDF (12 slides); Excel | Video, Gaming and Entertainment


"Pay-TV customers are more likely to recommend their service if it is bundled with a streaming video service and mobile customers are less likely to churn if streaming video is bundled with their service."

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This survey report focuses on how consumers engage with streaming video services, which we have previously referred to as OTT video services. It presents data on how bundling streaming video services affects customer satisfaction and churn intention, customers’ willingness to pay for streaming video, the growth in password sharing and how the demographics of streaming video users are changing.

Topics analysed

  • Service stacking (that is, the number of streaming services used per person) and how it is changing
  • Consumers' future spending on streaming video
  • Advice on where and how operators can capture future growth in streaming video consumption
  • Account sharing for streaming video services and how much of a problem this is
  • Relationship between bundling video services with telecoms services and its impact on churn and customer satisfaction
  • Penetration of Amazon Video, Disney+ and Netflix in developed Asia–Pacific.

Survey data coverage

The survey was conducted with Dynata between August and September 2021. The survey groups were representative of the internet-using population in Australia, New Zealand and South Korea. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

  • Australia
  • New Zealand
  • South Korea

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