Streaming video opportunities in emerging Asia–Pacific: consumer survey

10 March 2022 | Research

Martin Scott | Alex Bilyi

Survey report | PPTX and PDF (10 slides); Excel | Video, Gaming and Entertainment

"Pay-TV customers have a higher NPS if TV is bundled with a streaming video service and mobile churn in Malaysia and Thailand is 75% lower when streaming video is bundled."


This survey report focuses on how consumers in emerging Asia–Pacific (EMAP) engage with streaming video services, which we have previously referred to as OTT video services. It presents data on how bundling streaming video services affects customer satisfaction and churn intention, customers’ willingness to pay, the growth in password sharing and how the demographics of streaming video users are changing.

Topics analysed

  • Service stacking (that is, the number of streaming services used per person) and how it is changing
  • Consumers' future spending on streaming video
  • Advice on where and how operators can capture future growth in streaming video consumption
  • Account sharing, content piracy and illegal streaming devices and how much of a problem they are for streaming video services
  • Bundling video services with telecoms services and its impact on churn and customer satisfaction
  • Penetration of Amazon Video, Disney+ Hotstar, iflix, Netflix and Viu in EMAP

Survey data coverage

The survey was conducted in association with Dynata between August and September 2021. The survey groups were chosen to be representative of the internet-using population in EMAP. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

  • Indonesia
  • Malaysia
  • Philippines
  • Thailand


Log in

Log in to check if this content is included in your content subscription.

connected consumer services

Consumer survey

Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans

Read more