Streaming video opportunities for operators: consumer survey

09 February 2024 | Research

Martin Scott | George Meyerowitz

Survey report | PPTX and PDF (10 slides); Excel | Video, Gaming and Entertainment

"Operators are an important retail channel for streaming video providers, and those consumers that buy streaming services from an operator are happier with their video services than those that do not."


Telecoms operators play an important and expanding role as a retail channel for streaming video services. Analysys Mason’s annual Consumer survey of 21 000 consumers worldwide indicates that customers that purchase streaming services through operators have higher levels of satisfaction and are less likely to churn than those customers that only purchase direct-to-consumer (D2C) services.

Topics analysed

  • How service stacking is evolving and what this means for the level of competition within the streaming video market
  • The importance of telecoms operators as a retail channel for streaming video services
  • An assesment of how video service providers benefit from bundling streaming video services with telecoms services
  • A discussion of the business case for aggregating streaming video services

Survey data coverage

The survey was conducted in association with Dynata and OnDevice Research between July and September 2023. The survey groups were chosen to be representative of the internet-using population in selected countries around the world. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country (750 respondents in the surveyed countries in the Middle East and North Africa).

Geographical coverage

  • Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
  • Central and Eastern Europe (CEE): Poland and Turkey
  • North America (NA): Canada and the USA
  • Developed Asia–Pacific (DVAP): Australia and New Zealand
  • Emerging Asia–Pacific (EMAP): Malaysia
  • Sub-Saharan Africa (SSA): South Africa
  • The Middle East and North Africa (MENA): Kuwait, Saudi Arabia, Oman and the UAE



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Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans

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