Streaming video opportunities for operators: consumer survey

18 April 2023 | Research

Martin Scott

Survey report | PPTX and PDF (8 slides); Excel | Video, Gaming and Entertainment

"Operators can leverage the fact that customers that purchase streaming video services via telecoms operators are happier."


Telecoms operators play an important and expanding role as a retail channel for streaming video services. Analysys Mason’s annual Consumer survey of 19 000 consumers worldwide indicates that customers that purchase streaming services through operators have higher satisfaction and are less likely to churn than those customers that only purchase direct-to-consumer (D2C) services.

Topics analysed

  • How service stacking is evolving and what this means for competition within the streaming video market
  • The importance of telecoms operators as a retail channel for streaming video services
  • An assesment of how video service providers benefit from bundling streaming video services with telecoms services
  • A discussion of the business case for aggregating streaming video services

Survey data coverage

The survey was conducted in association with Dynata between August and September 2022. The survey groups were chosen to be representative of the internet-using population in selected countries around the world. We set quotas on age, gender and geographical spread to that effect. There were at least 1000 respondents per country.

Geographical coverage

  • Western Europe (WE): France, Germany, Ireland, Italy, Norway, Spain, Sweden and the UK
  • Central and Eastern Europe (CEE): Poland and Turkey
  • North America (NA): Canada and the USA
  • Developed Asia–Pacific (DVAP): Australia and New Zealand
  • Emerging Asia–Pacific (EMAP): Malaysia and the Philippines
  • Sub-Saharan Africa (SSA): South Africa

Please also see our companion report Customer satisfaction with streaming video services: consumer survey and related article Netflix is cutting prices, but streaming video providers must pursue various tactics beyond price.


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Analysys Mason's annual consumer survey tracks and measures consumers’ changing telecoms and media habits, device ownership, connectivity options and future plans

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