UAE: consumer survey

30 November 2022 | Research

Karim Yaici

Survey report | PPTX and PDF (6 slides) | Digital Services| Mobile Services


"du and Etisalat in the UAE have some of the best customer satisfaction scores and highest app-adoption rates in the Middle East."

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This report provides key findings from consumer survey data from the United Arab Emirates (UAE) and gives an analysis at the operator level. It covers mobile services only.

The survey was conducted in association with On Device Research (ODR) between July and August 2022. The survey group was chosen to be representative of the mobile-internet-using population in the UAE. We set quotas on age, gender and geographical spread to that effect. There were 750 respondents.

Topics analysed in this report

  • Net Promoter Scores (NPSs) and customer satisfaction metrics for mobile operators in the UAE
  • Main drivers of mobile customer satisfaction metrics and intention to churn
  • Breakdown of mobile users by data allowance
  • Operator channels and the link with customer satisfaction

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