Telecoms operators’ use of AI/analytics: trends and analysis 2H 2025

This report summarises recent trends in telecoms operators’ use of analytics, non-generative AI (non-GenAI) and generative AI (GenAI) solutions across the customer, internal IT, network and revenue-generating-services domains. It uses data from Analysys Mason’s Telecoms operator AI/analytics activity tracker.

This report provides:

• an analysis of recent telecoms operator AI/analytics activities, including activities linked to non-GenAI and GenAI technologies
• insights into the non-GenAI- and GenAI-related use cases that telecoms operators are implementing
• insights into how telecoms operators are choosing to implement non-GenAI and GenAI use cases, including details of operators’ model implementation strategies and engagement with vendors.