Fixed–mobile customer benefits: trends and analysis 3Q 2025

Operators worldwide use fixed–mobile bundles, with a range of benefits and incentives, to attract and retain customers. This report examines these benefits and the most common strategies, drawing on tariff data from over 90 operators in 17 countries.

This report provides:

• a detailed analysis of the benefits that operators provide to customers who purchase fixed and mobile services as a bundle
• insights into the discounts offered to fixed–mobile customers and how these vary across operators
• a review of the eligibility conditions that operators set for customers to access these benefits.

This report is based on Analysys Mason’s Fixed–mobile customer benefits tracker.