Pricing for broadband bundles: designing operator services that justify price increases

17 May 2017 | Research

Martin Scott

Strategy report | PPTX and PDF (8 slides) | Fixed Broadband Services

"Some European operators are finding new ways to increase their fixed ARPU in a highly competitive environment."

Some operators in European markets have been finding ways to increase prices for their fixed services, which has helped to counterbalance declining revenue in the mobile sector. In this report, we explore some of these strategies and evaluate their success using data from Analysys Mason's most-recent Multi-play pricing benchmark.

This report provides:

  • an examination of the markets in which fixed operators have successfully raised prices for their products
  • an explanation of each approach to raising prices, and a discussion of the potential advantages and disadvantages of such strategies
  • an evaluation of the success of each strategy, along with recommendations for tailoring these approaches to different product bundles.


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Martin Scott

Research Director