How to grow consumer revenue using family bundles

Telecoms operators are facing increasingly limited opportunities for consumer growth. Strengthening fixed–mobile bundle strategies that cater to families could offer a solution. Families represent a high-value customer segment, but operators are currently capturing only a fraction of this opportunity. This presentation shows how fixed–mobile operators can increase customer spend, improve retention and grow customer lifetime value using family-oriented bundles.

Information provided in this presentation

• An assessment of the obstacles that operators face when selling bundles to families
• Actions that operators can take to improve their current family-oriented proposition
• An overview of the service categories most relevant to families
• Insight into the role that rewards and incentives can play in driving the adoption of family-oriented propositions
• An exploration of how operators can increase the value generated from existing family customers