Fixed–Mobile Convergence

Overview

This programme offers strategic insights and actionable recommendations for operators that provide, or plan to launch, fixed–mobile convergence (FMC) bundles. It examines best practices and innovative bundling approaches, supported by detailed historical and forecast data. It provides recommendations and suggestions to help operators to accelerate the take-up of FMC bundles and achieve benefits such as higher customer spend and lower churn.

Topics for 2026

• The future of bundling​
• Bundles for families​

Typical client enquiries

• What is your outlook for the FMC segment in [country]?
• What data do you have on churn reduction for customers who take FMC bundles compared to those that buy fixed and mobile services from separate service providers?
• Which additional services (such as music, video or other non-connectivity options) are most bundled with FMC packages? How many customers purchase these services?
• What sources do you use to prepare the historical data on the number of FMC customers for [operator name]? What insights do you have about this operator’s FMC strategy?
• What strategies should we consider to successfully launch FMC bundles, based on evidence and data from markets like ours?