IT Data

Analysys Mason's IT Data helps clients to forecast, inform and validate their marketing and channel strategies with precision and confidence. Underpinned by extensive primary research, granular demand insights and macroeconomic data, our IT Data is stress-tested to ensure accuracy and predictability, providing granular forecast data to enable our clients to answer business-critical questions such as the following.

Strategic questions to answer to unlock the IT spending opportunity

• Economic: what impact are events having on business IT spending and my opportunity to sell to businesses?
• Channels: which sales channels are the most effective for my product?
• Business segment: what are businesses’ top IT priorities by segment?
• Region: which geographical regions should I focus on?
• Behaviour: which IT solutions do businesses prefer to purchase?
• My opportunity: what is the overall opportunity for my IT solutions within the business ecosystem?

Key metrics for IT Data