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SMB Technology Forecaster

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The SMB Technology Forecaster is an essential tool which helps clients forecast, inform and validate their marketing and channel strategies with precision and confidence. Underpinned by extensive primary research, granular demand insights and macroeconomic data, the SMB Technology Forecaster is stress-tested to ensure accuracy and predictability, providing granular forecast data to enable our clients to answer business critical questions such as:

With adoption forecasts for over 130 IT categories, 19 industry verticals, 13 enterprise size segments and via 8 channel categories the SMB Technology Forecaster allows clients to support their channel partners with evidence-based data on their market opportunity and to execute winning go-to-market strategies.

Providing IT vendors with direction during uncertainty: results from our latest SMB research

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Sizing the channel partner market

We conducted a market sizing exercise to list and break out the channel partners (service providers ...

Sizing the channel partner market

Total addressable market analysis on advanced cyber-security services

Our client wanted to optimise their product portfolio and required an in-depth understanding of the ...

Total addressable market analysis on advanced cyber-security services

Region-specific sizing of the infrastructure and managed services market

We used the SMB Technology Forecaster to deliver a customised market sizing and forecast report....

Region-specific sizing of the infrastructure and managed services market