SMB Technology Forecaster
The SMB Technology Forecaster is an essential tool which helps clients forecast, inform and validate their marketing and channel strategies with precision and confidence. Underpinned by extensive primary research, granular demand insights and macroeconomic data, the SMB Technology Forecaster is stress-tested to ensure accuracy and predictability, providing granular forecast data to enable our clients to answer business critical questions such as:
With adoption forecasts for over 130 IT categories, 19 industry verticals, 13 enterprise size segments and via 8 channel categories the SMB Technology Forecaster allows clients to support their channel partners with evidence-based data on their market opportunity and to execute winning go-to-market strategies.
The 2-in-1 PC segment provides the largest opportunity for revenue growth in the SMB PC market
SMB spend on securing mobile devices will increase at a CAGR of 18% to almost USD9 billion in 2025
The impact of COVID-19 on SMB IT spending: latest insights from the SMB Technology Forecaster