SMB Technology Forecaster
The SMB Technology Forecaster is an essential tool which helps clients forecast, inform and validate their marketing and channel strategies with precision and confidence. Underpinned by extensive primary research, granular demand insights and macroeconomic data, the SMB Technology Forecaster is stress-tested to ensure accuracy and predictability, providing granular forecast data to enable our clients to answer business critical questions such as:
With adoption forecasts for over 130 IT categories, 19 industry verticals, 13 enterprise size segments and via 8 channel categories the SMB Technology Forecaster allows clients to support their channel partners with evidence-based data on their market opportunity and to execute winning go-to-market strategies.
The impact of COVID-19 on SMB IT demand
Small and medium-sized businesses: technology buying behaviour and channel preferences - survey results
Cloud-based security solutions from MSPs will capture a growing share of SMBs’ spend in North America