Pay TV and OTT video in Western Europe: trends and forecasts 2021–2026
29 October 2021 | Research
Forecast report | PPTX and PDF (18 slides) | Video, Gaming and Entertainment
"Consumer spending on third-party OTT video will grow from EUR20.4 billion in 2021 to EUR33.6 billion in 2026; this will be the key driver of the overall increase in spending on TV and video services."
This report examines the drivers and shifts in consumer spending on traditional pay-TV and OTT video services in Western Europe to 2026. It includes forecasts for 16 countries at a granular level.
This report provides:
- forecasts for the number of pay-TV households and services, the number of premium OTT video users, their retail revenue (spend) and average spend per user (ASPU)
- forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and operator OTT; operator OTT and third-party OTT are split by category of OTT video service – linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
- forecasts for 16 individual countries and Western Europe as a whole, with additional in-depth coverage for 5 countries.
Geographical coverage and key metrics
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Geographical coverage |
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Key metrics |
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Region modelled:
Countries modelled individually (additional in-depth coverage is provided for those in bold):
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Pay TV is split by the following access technologies:
OTT video is split as follows:
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Authors
Martin Scott
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