Mobile voice and messaging: worldwide trends and forecasts 2023–2028

13 March 2024 | Research and Insights

Forecast report | PPTX and PDF (26 slides) | Mobile Services


"Third-party apps will continue to dominate the mobile messaging market until 2028."

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This report gives a view of the mobile communication services market and provides forecasts for the voice and messaging services provided by mobile network operators and third-party apps (for example, WhatsApp).

This report provides:

  • forecasts for the number of users and traffic for operator voice and messaging services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and SMS
  • quantification of the level of substitution from traditional operator services to third-party alternatives
  • user and traffic forecasts for communication services, including third-party voice and messaging

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Regions

 

Key metrics
  • Central and Eastern Europe (CEE)
  • Developed Asia–Pacific (DVAP)
  • Emerging Asia–Pacific (EMAP)
  • Latin America (LATAM)
  • Middle East and North Africa (MENA)
  • North America (NA)
  • Sub-Saharan Africa (SSA)
  • Western Europe (WE)

 
  • Third-party apps
    • Voice and messaging traffic and number of users
    • Active users by device type
    • Outgoing traffic by device type
  • Operator traditional services
    • Handsets
    • Circuit-switched (CS) voice and SMS traffic and number of users
    • Outgoing traffic
  • Operator IP-based services
    • Active users by service type (VoLTE, Wi-Fi calling, IP messaging)
    • Outgoing traffic by service type (VoLTE, Wi-Fi calling, IP messaging)
    • Retail revenue
    • Average spend per user (ASPU)

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