Digital Economy Readiness Index: ecommerce in emerging Asia–Pacific
"Alibaba, Amazon, Tencent and SoftBank are driving the growth of ecommerce in emerging Asia–Pacific. Operators in key markets in the region have the opportunity to take part in the value chain for ecommerce enablement services."
Ecommerce giants such as Alibaba and Amazon are investing heavily in order to dominate ecommerce in emerging Asia–Pacific (EMAP). This report explores successful case studies of ecommerce enablement services that telecoms operators in EMAP can learn from and emulate.
This report provides:
- a discussion of some of the most interesting and successful ecommerce initiatives by telecoms operators, technology companies and over-the-top (OTT) players in emerging Asia–Pacific
- analysis of the success factors behind those initiatives, and what telecoms operators can learn from them.