Consumer services

Consumer services in the telecoms, media and technology (TMT) sector are characterised by dynamic change, rapid innovation and fervent competitiveness. Strategies, issues and trends continually evolve. Key priorities for consumer-facing stakeholders in this space include retention, upsell and new business development. Having independent tools, analysis and advice that help you to make informed strategic and tactical decisions in the TMT space is an essential component of business strategy.

Our consumer services programmes offer pertinent consumer data, reports on market trends and active advice on how to maximise opportunities in core consumer services – such as data, voice, messaging and media – as well as on how to formulate strategies for growth in new adjacent sectors with mass-market appeal, such as health, finance/payment, home security and advertising.

Latest from the knowledge centre More articles

  • Consumer smartphone analytics: device capabilities and usage

    This report examines smartphone usage patterns in Germany, India, the UK and the USA and analyses data collected in real-time from more than 8000 smartphones. It shows how engagement time, data traffic and video-viewing behaviour vary depending on the characteristics of the smartphones used (for example, age, network capability, camera quality and screen size).

    Read more
  • Telecoms operator strategies for TV and video

    Insights on the strategies that leading operators are adopting to invest in original video content production and secure exclusive deals, the reasons they are doing so, and the market conditions that make such tactics likely to succeed commercially.

    Read more
  • Pricing for broadband bundles: designing operator services that justify price increases

    Some operators in European markets have been finding ways to increase prices for their fixed services, which has helped to counterbalance declining revenue in the mobile sector. In this report, we explore some of these strategies and evaluate their success using data from Analysys Mason's 'Multi-play pricing benchmark 4Q 2016'.

    Read more