Consumer services

Consumer services in the telecoms, media and technology (TMT) sector are characterised by dynamic change, rapid innovation and fervent competitiveness. Strategies, issues and trends continually evolve. Key priorities for consumer-facing stakeholders in this space include retention, upsell and new business development. Having independent tools, analysis and advice that help you to make informed strategic and tactical decisions in the TMT space is an essential component of business strategy.

Our consumer services programmes offer pertinent consumer data, reports on market trends and active advice on how to maximise opportunities in core consumer services – such as data, voice, messaging and media – as well as on how to formulate strategies for growth in new adjacent sectors with mass-market appeal, such as health, finance/payment, home security and advertising.

Latest from the knowledge centre More articles

  • Apple in China must do more to win over consumers

    Apple is a latecomer to the mobile market in China, and will have to offer consumers more incentives in order to win market share, explains Sherrie Huang on CNBC Asia's Squawk Box.

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  • Multi-play pricing benchmark 2Q 2017

    Analysys Mason's 'Multi-play pricing benchmark' is an international benchmarking survey covering DSL, cable modem and residential FTTB-based multi-play services for consumers in  20 European, 5 Asia–Pacific and 4 Middle Eastern countries. Information is provided on more than 50 major players across these markets. The latest version of the study includes 2Q 2017 data.

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  • Fixed–mobile converged bundles pricing tracker

    Analysys Mason's 'Fixed–mobile converged bundles pricing tracker' is a survey of fixed and mobile service pricing. We include fixed–mobile converged (FMC) bundle prices and characteristics (for example, services included, benefits provided) as well as those of equivalent packages bought separately as standalone services.

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