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STC aims to use Jawwy TV to increase its share of the video market in MENA and strengthen its core offerings

Karim Yaici Senior Analyst, Research

"STC will need to focus on content and customer experience to differentiate its Jawwy TV offering from those of established OTT players in the MENA region."

In April 2018, STC’s subsidiary and regional media aggregator, Intigral, launched ‘Jawwy TV’ in Bahrain, Kuwait and Saudi Arabia. This is the first OTT video service that has been launched by an operator in the Middle East.

This comment provides an overview of Jawwy TV, discusses STC’s rationale for launching an OTT video service and explains how the operator can support its plans for expansion.