'Roam Like at Home' regulation: assessing the impact on traffic and revenue
21 March 2018 | Research
Strategy report | PPTX and PDF (6 slides) | Mobile Services
"The EU's Roam Like at Home rules have caused roaming traffic to increase significantly and operators should consider a range of strategies to minimise any potential losses."
'Roam Like at Home' regulation came into effect in the European Union in June 2017, effectively removing the ability for operators to apply roaming surcharges to customers travelling within the European Economic Area (EEA). This report analyses operator and regulator reporting for 3Q 2017 to assess the regulation’s effect on traffic and revenue.
This report provides:
- reported levels of traffic increases in European countries in 3Q 2017
- an analysis of how the Roam Like at Home rules have affected operator finances
- a discussion of the potential evolution of traffic based on Analysys Mason's Consumer smartphone analytics dataset
- recommendations for strategies that operators can take to mitigate the negative impact of Roam Like at Home.
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